Ladies' night as gender discrimination

This comes up every once and a while (not around here), but several jurisdictions believe "gender based pricing" of ow-kee-hawl discriminates against men. Yep, ladies night is discriminatory in Minnesota. I do not know any guys who would file that complaint. Well maybe I do, but I wouldn't go drinking with them. The price of the drink ain't why the guys flock to ladies night. It's the opportunity uh, ambiance that costs extra. Sure, in theory, pricing a product differently due to the gender of the purchaser makes a classic case of gender discrimination. But WTF! The ow-kee hawl isn't the only reason the guys are there drinking