Friday, March 16, 2012

Social media and America's pastime


There is nothing like an early spring to make you think baseball. And this is an early spring the azaleas have just finished and the amaryllis and day lilies are a few days from busting out, but I digress. MLB has just issued a social media policy and it seems the most traditional of the professional sports leagues has gone progressive and actually encourages players to use social media to communicate directly with fans. The policy was embraced by the new collective bargaining agreement between MLB and the MLBPA. Bullet points courtesy of Greg Calcaterra at Hardball Talk:
  • Players can’t make what can be construed as official club or league statements without permission;
  • Players can’t use copyrighted team logos and stuff without permission or tweet confidential or private information about teams or players, their families, etc.;
  • Players can’t link to any MLB website or platform from social media without permission; (i don't get this)
  • No tweets condoning or appearing to condone the use of substances on the MLB banned drug list 
  • No ripping umpires or questioning their integrity;
  • No racial, sexist, homophobic, anti-religious, etc. etc. content;
  • No harassment or threats of violence;
  • Nothing sexually explicit;
  • Nothing otherwise illegal.
The list is pretty straight forward except for that weird prohibition on linking to MLB sites. Hey owners, WTF, don't you want that? The list also avoids common issues the NLRB has with overbroad social media policies that would chill employees section 7 rights. In a follow up post Calcaterra discusses the NLRA and protected concerted activity, and I think he gets it right. I have a feeling the NLRB would  not find two players publicly criticizing an umpire protected activity. Think product disparagement.