2011 lockout and #LETUSPLAY social media blitz

The cat and mouse jockeying between the NFL and the NFLPA turns to the players marking today (January 18) as #LETUSPLAY across social media. The players are trying to counter the accusation they favor a lockout, and more positively, perhaps build sentiment against owners employing a lockout strategy. The owners want new rules and a lockout is not the only way to get them. The owners could bargain to impasse and unilaterally impose the rules leaving the players the choice to either play under the new rules or strike. The latter option would seem unlikely given a #LETUSPLAY social media blitz.